Interview Script Builder
Answer three questions and get a structured customer interview script, warm-up, JTBD exploration, probing techniques, and wrap-up, following The Mom Test rules: past behavior, no pitching, no leading questions.
Instant
What your interview script includes
- Opening (2-3 min): Introduce yourself, set expectations, and ask permission to record.
- Warm-Up: Context (5 min): Understand their role and current experience with the problem area.
- Core JTBD Exploration (15-20 min): Explore current behavior, pain points, desired outcomes, and willingness to invest in a solution.
- Probing Techniques: Follow-up questions to dig deeper: 'Tell me more', 'Why?', 'Give me a specific example'.
- The Mom Test Rules: Ask about their past behavior, not hypotheticals. Never pitch. Compliments are noise.
- Wrap-Up (3-5 min): Ask what you did not cover and who else they recommend you speak with.
- Note-Taking Template: A ready-to-use template to capture key jobs, current solutions, biggest pain, and your assumption verdict.
Sign in to use. The Interview Script Builder follows The Mom Test rules and produces a structured script you can run with any customer segment.
Sign in to use the Interview Script Builder
Answer three questions about your research area, your audience, and your riskiest assumption, and get a complete Mom-Test interview script instantly.
Sign in to use Interview Script BuilderFrequently asked questions
What is The Mom Test?
Rob Fitzpatrick's rules for customer interviews that surface truth instead of politeness: ask about their life (not your idea), ask about the past (not hypotheticals), talk less, never pitch, and treat compliments as noise.
What sections does the script include?
Opening, warm-up context questions, core Jobs-to-be-Done exploration (current behavior, pain points, desired outcomes, willingness to pay), probing techniques, and wrap-up, plus a note-taking template.
How do I use the Interview Script Builder?
Sign in with your ProductOS account, answer three questions about what you are researching, who you are interviewing, and your riskiest assumption, and the tool assembles a structured Mom-Test interview script for you.
Don't stop at the document.
ProductOS takes what you just created and carries it through research, PRD, designs, and working code. One pipeline, one context.